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Friday, December 16, 2011

Kayak.com second to explain ad pull on TLC show

 Before we get to Kayak, the Florida Family Association says 65-75 companies pulled the ads, but apparently this is a misrepresentation. Many placed the ads for a specific number of episodes and are distancing themselves from the bigotry of the current Lowe's /FFA/ All-American Muslim (and Kayak?) problem.


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Kayak.com has pulled ads for the same reason as Lowe's. There is an apology out there. I don't know if they are just backtracking or if they are sorry for the bigotry of the situation.

Initially Kayak said it pulled the ads because TLC was not up front about the nature of the show (which sounds like they could be headed in the same direction as the FFA complaint- how dare TLC air a show that shows Muslims as normal rather than the terrorists we know they are) but I guess it could mean anything.



Part of Kayak's initial statement using the "lighting rod" terminology like Lowe's:
"It's a worthy topic, but any reasonable person would know that this topic is a particular lightning rod," Birge says in the letter. "We believe TLC went out of their way to pick a fight on this, and they didn't let us know their intentions."

I would like to know more about the above before I decide whether the next statement about pulling the ads because it was simply a bad, poor quality, boring or whatever show is actually true. I tend to think "the show sucked" thing is a cop out and a good way to get out of this without looking as bad as Lowe's if they can get people to believe it.

Kayak does say it was disappointed in the vitriol of the ad pulling campaigners and said those opposing the ad pulling were more civil. I guess that's something. Maybe.


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Quote from this site:
“When TLC pitched All-American Muslim to advertisers, it was characterized as a fair-and-balanced look at the life of an American Muslim,” Birge says. “However, what was not disclosed was the preexisting controversy surrounding race, religion and specifically the divide between the Muslim and Christian communities in Dearborn, Mich. Dearborn has been a center of controversy for right or wrong; however, that was omitted by TLC when it pitched the show.”


Also on that site, it says Kayak's first blog post was about this issue (it is sorry to say) and that it has been interacting with critics on Twitter. Interesting...


The first sentence makes it seem like they were headed in the direction of the FFA - hey- this shows Muslims as "too normal."


The other part makes it seem like they just didn't know Dearborn had a large Arab and/ or Muslim population, uncharacteristic of the rest of the country- which is where charges of misrepresentation may occur. But if you want to see how Muslims are living here, it would make sense you'd go there. But as to them not realizing Dearborn was a center of controversy- that's ridiculous. Look at the heat Muslims have taken after 9/11. Any show about them is going to be (considered) controversial. They really should have known that, even if they didn't know much of anything about Dearborn.

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Their apology and current position is that they pulled it because it was not a good show, and are sorry it came across as bending to bigotry. Backtracking? Hmmm.




 *** Lowe's-- additional info ***

 A good article on the Lowe's ad pull. Author says ad was pulled due to dozens, not hundreds or more emails, says company:

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