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Tuesday, December 13, 2011

Lowe's letter- All American Muslim ads

My letter to Lowe's Home Improvement:

I, a formerly satisfied customer, am writing to inform you of my extreme displeasure in the recent events with which you have been involved: The so called Florida Family Association got you to pull ads from TLC's All-American Muslim, you made a statement admitting as much, then amid backlash you backtracked saying that you received emails from a broad spectrum of customers which actually only amounted to dozens rather than thousands or hundreds of thousands of letters.

The decision to pull the ads was not only hasty and premature, but also bigoted and cowardly. You obviously didn't investigate the claims of your dozens of Muslim hating customers because if you had, you would have found that TLC's show does not advocate one way or the other on any societal or political issues. All-American Muslim simply depicts the daily life of several members of a community many Americans know very little about. This show has much educational value and it naturally prompts discussion of important issues anyone encounters in life. This show is about life in America as much as any other show that you fund with your ads; I'm very confused as to how this one violates your ad guidelines.

I can only assume Lowe's has Muslim customers. I would have hoped, had you acted after some thought, that you would have been able to stand up for these customers who may or may not write to express their displeasure. Your actions rather said you would rather not be associated with one segment of the American population. Is that true? Do you only offer your products to certain people? I expected you to stand up for the fact that Muslim or Christian or anything else- we are all Americans instead of caving to a minority of bigots. I expected a large corporation like Lowe's to have a backbone and be able to stand up to a dozen emailers or even thousands on the very American value of all men being created equal.

Maybe I was wrong to expect your company to stand for what is right and American. Bigotry has won- unless you have a plan to turn this around.

Maybe it is not possible to buy back your ads for All-American Muslim, but what is needed is a massive sensitive, well-thought out apology and/or campaign to repair your image with those who are Muslim, those who are American and those whose intelligence you insulted by siding so quickly and decisively with those who want us to believe all Muslims are terrorists. I wouldn't know where to begin, so wish you much luck with that.

Or maybe your pulling of your ads from All-American Muslim have effectively highlighted the discrimination Muslims face in America and a boycott of your company will be a lesson in human rights and equality for many.

Peace to you,

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